Monday, February 2, 2015

Nationwide Doesn't Care if You Hated its Dead Kid Super Bowl Commercial

Nationwide ad, Super Bowl ad

Among the funny and action-packed commercials and movie trailers that peppered the Super Bowl XLIX broadcast Sunday night, you probably noticed the grim spot by Nationwide, which featured an adorable young boy who was killed off to highlight awareness of accidental childhood deaths.



Understandably, the public reaction to the ad has been loud, ranging from comedians poking fun at the jarring message, to people outraged by an insurance company using a (fictional) child's death to drum up sales for its product. Late Sunday night, Nationwide issued a statement responding to the controversy, and defended its message as one of awareness, not a sales pitch.



The statement, in full:

Preventable injuries around the home are the leading cause of childhood deaths in America. Most people don't know that. Nationwide ran an ad during the Super Bowl that started a fierce conversation. The sole purpose of this message was to start a conversation, not sell insurance. We want to build awareness of an issue that is near and dear to all of us-the safety and well being of our children. We knew the ad would spur a variety of reactions. In fact, thousands of people visited MakeSafeHappen.com, a new website to help educate parents and caregivers with information and resources in an effort to make their homes safer and avoid a potential injury or death. Nationwide has been working with experts for more than 60 years to make homes safer. While some did not care for the ad, we hope it served to begin a dialogue to make safe happen for children everywhere.





While we can see the company's perspective, it appears that something was lost in translation. The fantastical computer-generated imagery came across as very out of place, and we just felt bad for the mop-topped kid who had to deliver the line, "I couldn't grow up because I died from an accident."



Then again, we're still talking about the ad today. Regardless of the negative feedback, it seems Nationwide's gamble paid off.



Check out the clip below and judge for yourself.



[via: Nationwide, h/t Uproxx]



Photo credit: YouTube







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Elsa and Anna are Back in First Images from 'Frozen Fever' (PHOTOS)

Frozen Fever, Frozen sequel, Frozen short, Elsa and Anna

"Frozen Fever" could just as easily describe what the world came down with when Disney debuted its smash animated musical "Frozen" back in November 2013. Luckily for fans of that flick, "Fever" is a follow-up, and now we have some first look images from the new short.



The photos, which debuted on USA Today, feature all your favorite "Frozen" characters, including Elsa (Idina Menzel), Anna (Kristen Bell), Olaf (Josh Gad), Kristoff (Jonathan Groff), and Sven. "Frozen Fever" centers around the renewed relationship between sisters Elsa and Anna, with Elsa throwing a birthday bash for her younger sibling.



"They never celebrated a birthday together," director Chris Buck told USA Today of the short's plot. "Elsa feels it's (a chance to do) something nice for her sister."



Check out the photos below. "Frozen Fever," which also includes a new song from Oscar-winning "Let It Go" composers Robert Lopez and Kristen Anderson-Lopez, makes its debut on March 13, ahead of Disney's new live-action "Cinderella."

Frozen Fever, Frozen sequel, Frozen shortFrozen Fever, Frozen sequel, Frozen shortFrozen Fever, Frozen sequel, Frozen shortFrozen Fever, Frozen sequel, Frozen short

[via: USA Today, h/t Coming Soon]



Photo credit: Disney/USA Today







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Oprah and Ava DuVernay Teaming for OWN Drama Series 'Queen Sugar'

Paramount Pictures Presents

Oprah Winfrey is once again teaming up with her "Selma" director, Ava DuVernay: The pair will collaborate on a new drama series for OWN, on which Winfrey is scheduled to have a recurring role.



DuVernay will make her first foray into telelvision with "Queen Sugar," a series based on the novel by Natalie Baszile. The "Selma" filmmaker is writing, directing, and executive producing the show, which marks Winfrey's acting debut on her eponymous network.



"I loved this book and immediately saw it as a series for OWN," Winfrey said in a statement. "The story's themes of reinventing your life, parenting alone, family connections and conflicts, and building new relationships are what I believe will connect our viewers to this show."



"From the moment I was introduced to the book, I was captivated by the idea of a modern woman wrestling with identity, family, culture and the echoes of history," DuVernay said in a statement. "To bring this kind of storytelling to life alongside Oprah for her network is wildly wonderful. I'm excited about what's in store."



The director added on Twitter that she wanted to emulate other filmmakers who've worked in television, including Jill Soloway, David Fincher, Steven Soderbergh, Cary Fukunaga, and Steve McQueen. DuVernay also highlighted the medium's allowance for more time -- and thus more freedom -- to tell a story.



Production on "Queen Sugar" is expected to start later this year. No word yet on a potential premiere date.



[via: Variety, Ava DuVernay]



Photo credit: Paras Griffin via Getty Images







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What's New on TV, Netflix Streaming, Digital, and DVD/Blu-ray This Week: February 2 - February 8

M55 James Marsden and Michelle Monaghan star in Relativity Media's THE BEST OF ME.� 2014 Best of Me Productions, LLC All Rights Reserved. Photo Credit: Gemma LaManadAt a loss for what to watch this week? From new DVDs and Blu-rays, to what's streaming on Netflix, we've got you covered.



New on DVD and Blu-ray



"The Best of Me"

This might not be the best of Nicholas Sparks's oeuvre of weepy romantic dramas, but at least it's not the most insane! (That honor probably goes to "Safe Haven," for the record.) In any case, this story about true love lost and found stars Cyclops from "X-Men" and Michelle Monaghan. If you love Nicholas Sparks, you love him, and nothing anyone else says will change that. Which is sort of admirable, really. Extend your love Sparks with this exclusive featurette.

Best of Me - Clip No. 1



"Dear White People"

This indie from writer/director Justin Simien is a comedy about race politics on an Ivy League campus. It is funny and smart, and you should see it. Tessa Thompson leads a great ensemble cast as an undergrad with a radical radio show called, you guessed it, "Dear White People."



"Love and Basketball"

Gina Prince-Bythewood ("Beyond the Lights," "The Secret Life of Bees") wrote and directed this awesome romance starring Sanaa Lathan and Omar Epps as next-door neighbors whose love for basketball brings them together over and over again. It doesn't seem like there are many extras on this Blu-ray, but hey, it's finally on Blu-ray!



TV Worth Watching



"Being Mary Jane" (BET, Tuesday at 10 p.m. EST)

Gabrielle Union is back for a second season of this delicious romantic drama.



"Fresh Off the Boat" (ABC, Wednesday 8:30 p.m. EST)

This new sitcom is based on chef Eddie Huang's memoir about moving to Florida in the '90s with his family. Randall Park, who you might remember from a little movie called "The Interview," leads the ensemble cast as the patriarch of the family, alongside Constance Wu, Forrest Wheeler, Ian Chen, and Hudson Yang as young Eddie. The premiere kicks off with two episodes in a row.



"Better Call Saul" (AMC, Sunday at 10 p.m. EST)

Unless you live under a rock, you probably know that this is a prequel about the sleazy lawyer we met way back in the second episode of "Breaking Bad." We'd come to know and even love Saul Goodman, played by Bob Odenkirk, by the time the show ended in 2013, so it will be nice to have him back.





New on Netflix



"M*A*S*H"

This dramedy about a United States Army Mobile Army Surgical Hospital in Korea is one of the most popular shows of all time. All time! Check out dreamy young Alan Alda, alongside Loretta Swit, Jamie Farr, Wayne Rogers, and many other fine actors as they try and keep themselves occupied and/or entertained in the middle of a war.



"The Brothers Bloom"

Rian Johnson's second feature-length film stars Adrien Brody and Mark Ruffalo as con men who are planning one last heist. Really, it's the last one ever. Seriously. They're going to scam this very rich, very weird, very beautiful young woman (played by Rachel Weisz), but things get much more complicated than they bargained for. Rinko Kikuchi steals scenes as the brothers' silent but deadly sidekick Bang Bang.



"Joe"

David Gordon Green's indie drama stars Nicolas Cage as an ex-con who finds himself a most unwitting role model for young Gary (Tye Sheridan), a teen with a truly terrible home life. Can Joe (Cage) help Gary? Can he even help himself?



New Video on Demand, Rental Streaming, and Digital Only



"Amira and Sam" (iTunes)

This sweet romance stars Martin Starr as a vet of the Iraqi War who, upon his return to the United States, becomes romantically entangled with Amira (Dina Shihabi), an Iraqi immigrant living in New York City. It's playing in theaters now, but hey, who wants to leave their couch in February?



"Big Hero 6" (iTunes)

Our young hero Hiro (Ryan Potter) is a genius who becomes BFF's with a robot named Baymax (Scott Adsit), who was created by Hiro's brother Tadashi (Daniel Henney). After a terrible accident, Hiro, Baymax, and a whole host of other smarty-pantses band together to fight a masked man who has some nefarious plans in store for Tadashi's robots. Find out what all the Oscar-nominated fuss is about!



"Tootsie" (Amazon Prime)

Dustin Hoffman stars as TV actor Michael Dorsey who decides it might help his career to come up with a female alter ego named Dorothy Michaels. (No one told him about the whole gender pay gap thing, obviously.) Sydney Pollack's comedy/drama about gender politics, love, and sex boasts an all-star cast that includes Jessica Lange, Terri Garr, Bill Murray, Dabney Coleman, and Geena Davis.





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Ex-Power Ranger Arrested for Allegedly Fatally Stabbing Roommate

Premiere Of

An actor known for his roles in two "Power Rangers" TV series has been arrested in connection with the stabbing death of his roommate.



The Los Angeles Times reports that Ricardo Medina Jr. was booked by the Los Angeles County Sheriff's Department on Saturday following an altercation at his home. Per the Times:

The incident began when Medina went to his bedroom with his girlfriend after getting into an argument with his roommate, Joshua Sutter, according to the Sheriff's Department.



Sutter, 36, followed and forced open the door to the bedroom; Medina took up a sword that he kept next to the door and fatally stabbed Sutter once in the abdomen, authorities said.





Medina reportedly called 911 himself, and told responding officers what happened. He was arrested, and his bail was set at $1 million.



Medina had previously starred as the Red Lion Wild Force Power Ranger in "Power Rangers Wild Force" in 2002, and also voiced the character Deker on "Power Rangers Samurai" from 2012-2013. His agent, Gar Lester, told the Times that Medina is "a great guy" and found the accusations against him difficult to believe.



[via: Los Angeles Times]



Photo credit: Getty Images







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Katy Perry's Super Bowl Halftime Show: Missy Elliott, Dancing Sharks, and an Animatronic Tiger Thingy



Did you miss Katy Perry's outrageous Super Bowl halftime extravaganza? A lot of crazy stuff went down.



To recap: Perry made a grand entrance on a huge mechanical creature while singing "Roar," sang alongside giant cartoony beach balls straight out of our emoji wish list, and closed the whole thing with a really impressive firework (just like her song!) display while standing high above the stadium on a shooting star. It was great.



Missy Elliott joined the practically stole the show because she's Missy "Supa Dupa Fly" Elliott and she's amazing. Lenny Kravitz was also on hand for a duet of Katy's hit, "I Kissed a Girl."

Pepsi Super Bowl XLIX Halftime Show



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What Disney's 'Tomorrowland' Movie Is Really About



Of all the trailers aired during last night's Super Bowl, there was one that stood apart, emphasizing the alluring power of mystery over more overtly showy moments. It was a spot that cast a spell over you, inviting you into its strange new world instead of trying to blow you back in your La-Z-Boy with its sheer force of will. It was a spot for "Tomorrowland," a movie that has been shrouded in secrecy up until this point but is now, finally, being teased legitimately. Just know that if you'd rather stay in the dark for what the movie is about, then you should probably skip this piece -- just know that the final product is going to be absolutely spellbinding. We're sure of it.



The Super Bowl spot (and the even-more-mystifying first theatrical teaser), both showcase a young girl named Casey Newton (Britt Robertson from "Under the Dome"), who has a checkered past and who, upon being released from detainment, is gifted with a small, circular pin with a T emblazoned on it. When she touches the pin, she sees glimpses of a futuristic society, featuring glittery towers and men on jet packs. (Again, everything else in this piece hasn't been revealed yet and it's questionable when or how it will be unveiled. In other words; spoiler alert.) Eventually she tracks down a reclusive inventor named Frank Walker (George Clooney), demanding that she escort him to this world that she's seen. He refuses, patently.



In a sequence we saw at New York Comic Con a few months ago, one that showcases the wonderful stylization and dazzling visuals that co-writer/director Brad Bird ("The Incredibles," "Mission: Impossible - Ghost Protocol") and his amazing team of collaborators have come up with, Casey visits Frank's home to try and get him to agree to take her. But some otherworldly villains also make it to the house, and try to stop both of them. These guys look human but in fact are evil robots. Frank has rigged his home with all sorts of booby traps, and the sequence, as breathlessly paced and wryly inventive as anything Bird has concocted, unfolds with these traps being sprung. For instance, at one point Frank throws a lever, sending electricity to a highly powerful magnet. One of these goons has ahold of Casey, so when the magnet gets thrown, she gets trapped too. It's this wonderful escalation of events, with the suspense getting more and more high wire as the sequence moves along.



Eventually, Clooney's character Frank agrees to take her to this alternate universe, called Tomorrowland (hence that great tag line, "You wanna go?") If the name sounds familiar, that's because Tomorrowland is the futuristic section of Disneyland in California and the Magic Kingdom in Orlando. (In Hong Kong, Tokyo, and eventually Shanghai, it's also called Tomorrowland but in Paris it's called Discoveryland.) Tomorrowland was always Walt's idealized version of what the future could hold and was the basis for a much grander project, something that would wind up being EPCOT. In "Tomorrowland" there are references to both Walt and the parks (footage for the movie was filmed in both domestic theme parks) and one of the ways you get to Tomorrowland was the it's a small world attraction at the 1964 World's Fair in Queens.



The Tomorrowland of the film is designed with Walt's sunny optimism in mind. It's a place where imagination and technology have run wild for the better, in search of exploration and human enlightenment. This is the future that we all saw in comic books and thought would be coming, one with flying cars and jet packs and unlimited possibility. It is the exact opposite of the countless post-apocalyptic science fiction films that have flooded movie screens over the past few years. This is the great big beautiful tomorrow that is shining at the end of every day. But not everything is hunky dory in this utopian world.



Hugh Laurie plays David Nix who was once a confederate of Clooney's Frank (you can see him briefly in the Super Bowl spot) and who now lords over Tomorrowland. Nix thinks that our world is the worst of what humanity has to offer and isn't deserving of the kind of technological advancements and progress. Frank, Casey, and a young character named Athena (Raffey Cassidy) who is actually a [no, I'm not going to spoil it], have to appeal to David Nix and possibly overthrow him, in order to save both of our universes.



That's all that I can talk about for now. A new trailer should be coming soon (my money is on Disney's new live action "Cinderella," a movie that is also excellent by the way), one that should explain the basic premise of "Tomorrowland" in a more accessible way. What's important to remember about the film, and the reason why it has a chance of being one of the very best studio movies of the year, is that it isn't about Tomorrowland the fantasy realm or Tomorrowland the section of your favorite theme park where you get to ride Space Mountain, it's about the Tomorrowland inside all of us, that place of untapped potential, unfettered dreams, and childlike imagination. It's where wishes go to take flight, where the things you only think about are brought to life. This is what makes "Tomorrowland" such a potentially revolutionary exercise in science fiction; in a contemporary world overrun with corporate greed, violent conflict, and everyday despair, it's a film that actively dares you to hope. It's a great big beautiful tomorrow, after all.



"Tomorrowland" hits theaters May 22, 2015.

Tomorrowland - Trailer No. 1

britt robertson in tomorrowland



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