The poster, which promotes Moretz's upcoming animated film "Red Shoes & the 7 Dwarfs," was accused of body shaming, with plus-size model Tess Holliday leading the charge.
"How did this get approved by an entire marketing team?" she tweeted. "Why is it okay to tell young kids being fat = ugly?"
How did this get approved by an entire marketing team? Why is it okay to tell young kids being fat = ugly? 🤔😏@ChloeGMoretz http://pic.twitter.com/PVhgwluGTM
— Tess Holliday 🥀 (@Tess_Holliday) May 30, 2017
She wasn't the only one appalled by the poster, which asks, "What if Snow White was no longer beautiful and the 7 dwarfs not so short?" Alongside the words are two images of the fairy tale character: one tall and thin, and the other shorter and stockier. Needless to say, more people were quick to weigh in, discussing how the message contribute to body image issues and calling the poster "disturbing."
Hoping there's more to this film than this questionable ad campaign. https://t.co/gMSVK9cA7b
— Emily Taylor (@EmnmgurlEBT) May 30, 2017
No wonder kids have issues with body image. Enough of the size shaming. We are all unique and thus beautiful in our own way
— Julie C Cluff (@Quatchi1974) May 31, 2017
as a mother of a teenage daughter and a woman in general this is so so incredibly disturbing. #WTH
— Courtney Fernandez (@CourtLovesLife) May 30, 2017
Even if the end message is positive, it'll be refreshing when we get "normal" looking characters whose weight isn't their defining quality. https://t.co/juTHOCaMyB
— Omri (@Omri_Rawrlan) May 31, 2017
With many of the tweets directed at Moretz, the actress responded Wednesday, assuring everyone that she had not approved the poster and was "just as appalled and angry as everyone else." She also shared that the poster wasn't representative of the film, which she says has "a beautiful script."
"The actual story is powerful for young women and resonated with me," she wrote. "I am sorry for the offense that was beyond my creative control."
I have now fully reviewed the mkting for Red Shoes, I am just as appalled and angry as everyone else, this wasn't approved by me or my team
— Chloë Grace Moretz (@ChloeGMoretz) May 31, 2017
Pls know I have let the producers of the film know. I lent my voice to a beautiful script that I hope you will all see in its entirety https://t.co/IOIXYZTc3g
— Chloë Grace Moretz (@ChloeGMoretz) May 31, 2017
The actual story is powerful for young women and resonated with me. I am sorry for the offense that was beyond my creative control https://t.co/HZP2ydPCAX
— Chloë Grace Moretz (@ChloeGMoretz) May 31, 2017
You can bet they'll be more careful when promoting "Red Shoes & the 7 Dwarfs" in the future.
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