Friday, November 27, 2015

Ecto Cooler Hi-C May Return for 'Ghostbusters' Reboot Release

ecto cooler, hi-c, slimer, ghostbusters, return, reboot, coca-colaFans of sugary '90s drinks, rejoice: Ecto Cooler, the long-discontinued Hi-C flavor created in conjunction with the "Ghostbusters" animated series, may be making a comeback, tied to the release of the upcoming film reboot.

Word spread online this week that Coca-Cola, Hi-C's parent company, had filed an application to renew the trademark for the Ecto Cooler name, prompting speculation that the drink is due for a revival. The new "Ghostbusters," starring Melissa McCarthy, Kristen Wiig, Kate McKinnon, and Leslie Jones, is slated for release on July 15, 2016.

Ecto Cooler was initially created as a cross-promotional product tied to "The Real Ghostbusters" animated series, and first hit shelves in 1987. The bright green, citrus-flavored juice featured green ghost Slimer on the packaging, and has become a staple of '90s nostalgia. It was so popular that it long out-lived the show, finally getting discontinued in 2001.

The drink's return isn't a certainty just yet -- the trademark documents show that the last action on the application was filed earlier this month -- but based on other nostalgia-tied products' recent returns, it seems like a good bet that we'll all be sipping Ecto Cooler next summer. Stay tuned.

[via: Justia, h/t Distractify]

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