This is the ad he posted in The Hollywood Reporter:
Here's the ad Kurt Sutter mentioned in the THR article. I'm sad #TBX won't have a S2, but I'll enjoy the 10 we have. http://pic.twitter.com/rqQnRl8Y3r
- Bastard Executioner (@BEAddicts) November 18, 2015
The "Sons of Anarchy" creator told THR he sent an e-mail to the cast and crew of "The Bastard Executioner," so they weren't blindsided by the ad.
"It's fantastic to get a good review [or] an award, but at the end of the day the only thing that matters, really, is numbers," Sutter told THR. "I'm not the guy sitting in my ivory tower spitting sh-t out and not caring if anyone is watching. ... I don't want to write something that nobody's f-ing watching." And not enough people were watching the 14th century drama, which co-starred Sutter's wife, Katey Sagal. As THR reported, the show fell from 4 million combined weekly viewers for its September 15 premiere to 1.9 million for episode six. Season 1 ended on November 17.
"Oh, I'm heartbroken," Sutter admitted to THR. "Beside the obvious - pride and all that sh-t - it's an epic mythology, and I really love the themes and every place that we were going to go with it. So I'm going to miss that. But creatively, there is a lot of stuff I want to do."
In terms of what went wrong, Sutter speculated that "the mythology was a little too dense for some people" and there's "a glut of period pieces on right now, and I'm sure timing has something to do it." But he figured that, a year from now, people will be wondering why he didn't make more episodes. "I mean, I get so many people telling me they're on episode four of 'Sons.'"
Yeah, maybe it'll become a cult hit, leaving fans wanting more. That's not a bad way to end a show's run.
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