'Game of Thrones' Gets Fans FIRED Up Over Season 7 Premiere Date Stunt

HBO sure knows how to rally the realm. On March 9, "Game of Thrones" got fans going on Twitter and Facebook, asking us to type "FIRE" in the comments to reveal the Season 7 premiere date.

Twitter sent fans to a Facebook Live video, with each fan's "FIRE" appearing to blast an icy cube melting down to reveal the date.

Rally the realm.
Type "FIRE" in the comments to reveal the #GoTS7 premiere date: https://t.co/2PwcrelMRJ http://pic.twitter.com/GEJxybSHg7

— Game Of Thrones (@GameOfThrones) March 9, 2017

That's right. A giant melting block of ice being pelted with dragon fire was meant to reveal the date.

But then the live video stopped without revealing a date, just confusing fans further and leading them to keep commenting even though the video said it had ended.

We were just left with this, around 2:20 p.m. ET:

We will be back and ready for more fire soon. #GoTS7

— Game Of Thrones (@GameOfThrones) March 9, 2017

LAME.

The stunt followed the reveal of the official Season 7 poster, which certainly fits into the theme of fire and ice. We're still waiting for the big official trailer ... and the actual premiere date.

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