According to The Hollywood Reporter, that trailer earned more than 136 million views in 24 hours, making it the most-viewed Marvel trailer ever, and also the most-viewed across the studio's parent and sibling brands -- including Disney, Pixar, and Star Wars.
"Thor: Ragnarok" stole the title from "Beauty and the Beast," which previously held Disney's 24-hour record with 127.6 million views. Next in line is Lucasfilm's "Star Wars: The Force Awakens" with 112 million views in 24 hours, then Marvel's "Captain America: Civil War" with 94 million views.
It may be tough for "Thor: Ragnarok" to hold on to this title for long, since the first trailer for "Star Wars: The Last Jedi" will want to break it, and it's said to debut at Star Wars Celebration, which is happening April 13-16. We could see a new Marvel/Disney/Lucasfilm family favorite very soon.
"Thor: Ragnarok" opens November 3. Watch the record-breaking first trailer again over here.
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