"Star Wars" fans, hold onto your light sabers. Hold 'em tight. It looks like you -- the average Jane or Joe -- could possibly get a role in the new "Star Wars" movie.
In a special video message from the set of "Star Wars: Episode VII," director J.J. Abrams has announced the creation of "Star Wars": Force for Change, a brand new "Star Wars" initiative from Disney and Lucasfilm.
In collaboration with Bad Robot, the campaign will raise funds and awareness for the United Nations Children's Fund's (UNICEF) Innovation Labs and its innovative programs for the world's most vulnerable children.
Disney has committed $1 million USD to support the launch of "Star Wars": Force for Change. Fans can now contribute directly for a chance to appear in "Star Wars: Episode VII." For each $10 contribution made through the Omaze fundraising platform, eligible participants will be automatically entered for a chance to win this once-in-a-lifetime experience.
The campaign runs from 12:01 a.m. PST on May 21 until 11:59 p.m. PST July 18, 2014.
The "Star Wars": Force for Change Grand Prize includes:
- Airfare and accommodations to London for one winner and a guest
- Behind-the-scenes access on the closed set of "Star Wars: Episode VII" as VIP guests of J.J. Abrams
- Winner will have the opportunity to meet members of the cast
- Winner and their guest will then be transformed by makeup and costume teams into a "Star Wars" character and filmed for a scene in "Star Wars: Episode VII"
"The Star Wars fans are some of the most passionate and committed folks around the globe," said Abrams. "We're thrilled to offer a chance to come behind the scenes as our VIP guests and be in 'Star Wars: Episode VII.' We're even more excited that by participating in this campaign, 'Star Wars' fans will be helping children around the world through our collaboration with UNICEF Innovation Labs and projects."
"The 'Star Wars' films were made through George Lucas' adventurous combination of technology and creativity," says Kathleen Kennedy, president of Lucasfilm. "We wanted to honour and carry on that positive spirit as we start production on 'Episode VII' and use 'Star Wars' to make a difference in the world. 'Star Wars': Force for Change will help us do that, letting us give back to the fans who keep 'Star Wars' alive, and raising much-needed funds for programs like UNICEF's Innovation Labs."
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