Friday, April 25, 2014

'Orphan Black' Season 2 Premiere Breaks DVR Record

orphan black season 2 dvr

"Orphan Black" is cloning viewers like no show has ever done before.



When the acclaimed BBC America drama premiered its second season last Saturday, its ratings improved slightly from season 1 with 785,000 viewers, including 391,000 the coveted adults 18-49 demographic. But factoring in DVR playback, those numbers grow astronomically -- 1.6 million viewers and 746,000 in the demo.



That's a huge, 97 percent increase -- in fact, it's a bigger bump than anything received by every other series on television (broadcast or cable) this year. "Orphan Black" has set a new record.



It's no surprise, considering the show airs on Saturday nights and draws a younger audience. As BBC America GM Perry Simon said, "Our viewers are some of the most affluent and tech savvy in television, and clearly a huge number of them set their DVRs to make sure they didn't miss it."



Clone Club is gonna need a bigger meeting room!



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