Frank Marshall, one of the producers of "Jurassic World," tweeted out the ad on Monday, which features a T-rex giving a medal to droid BB-8 -- the same one presented to Luke Skywalker and Han Solo by Princess Leia in the original "Star Wars" flick. The text of the ad says, "Universal Pictures, Steven, Frank and Colin Congratulate Star Wars The Force Awakens on the biggest opening weekend in galactic history."
Cheers to J.J., Kathy, the cast and crew, and DIS/LFL marketing teams! #TheForceAwakens @Disney @StarWars @Bad_Robot http://pic.twitter.com/oa0zwuAb2Q
— Frank Marshall (@LeDoctor) December 21, 2015
Such displays of goodwill are common in Hollywood, going back to a tradition begun by Steven Spielberg and George Lucas in the 1970s. Spielberg famously took out an ad congratulating Lucas on "Star Wars" unseating "Jaws" as the biggest-earning domestic flick; Lucas later returned the gesture when Spielberg's "E.T." took back the record in 1982, and addressed a similar ad to James Cameron in 1997, when "Titanic" made its "Wars"-shattering debut.
Most recently, "Jurassic World" was on the receiving end of such congratulations when it broke Marvel's box office record for the domestic debut of "The Avengers." Disney is no doubt glad to once again own the title -- and probably not too eager to draw up another concession ad anytime soon. Then again, based on "The Force Awakens"'s blockbuster numbers, it seems unlikely that it will have to.
[via: Frank Marshall, h/t Screen Crush]
Photo credit: Frank Marshall
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