According to TheWrap, Fox "feels it cannot prevent the piracy of custom trailers and exclusive footage" that it normally debuts during the annual San Diego celebration, and thus is taking the precaution of not holding an event at all. The studio declined to comment on TheWrap's report.
Last summer, footage from Fox's hotly-anticipated "Deadpool" screened at the convention -- and then promptly showed up online a few days later. That was also the case for the studio's "X-Men: Apocalypse," as well as rival Warner Bros.'s "Suicide Squad," prompting SDCC officials to release a statement bemoaning the violation of trust.
While Fox's decision seems like a drastic one, it's apparently not alone: TheWrap reports that Disney is also considering canceling its promotional presentation. (A representative for Disney told the trade that that claim was not true.)
It's unclear from TheWrap's report if Fox's cast and crew panel discussions -- long a popular draw -- will be affected by this move. Those Q&A sessions traditionally happen during studios' marquee Hall H presentations; does that mean that those are out, too -- even if participants would stick to talking, rather than rolling footage?
We'll have to wait and see what the studio's game plan will be moving forward. We just hope this decision doesn't affect attendees' overall con experience -- and that it doesn't become a trend.
[via: TheWrap]
Photo credit: Getty Images
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