Its limited theatrical release over the Christmas holiday weekend may not have been ideal for all moviegoers, but millions of people still ponied up to see "The Interview" -- from the comfort of their own homes.
According to data release by Sony, the controversial comedy scored a whopping $15 million debut online through various streaming and VOD channels. More than 2 million people either rented or bought the film through Google Play, YouTube, or Xbox, Sony said.
Those numbers make "The Interview" Sony's highest-grossing online release of all time. It also brought in approximately $2.8 million from 331 independent theaters over the four-day weekend.
While that theatrical gross is a far cry from what Sony initially expected from the Seth Rogen and James Franco-starring comedy, the online numbers are a good sign for the studio, which has struggled in recent weeks. The nationwide release of the movie was scrapped altogether by Sony following a massive hacking attack (most likely perpetrated by North Korea) and threats of violence on theaters that screened the flick; the studio eventually backtracked on that cancellation in favor of the limited screenings and VOD plan.
[via: The Hollywood Reporter]
Photo credit: Ed Araquel/Sony
from The Moviefone Blog http://news.moviefone.com/2014/12/29/the-interview-15-million-online/
via IFTTT
No comments:
Post a Comment